The features of makeup wholesale market
The features of makeup wholesale market
The makeup wholesale industry has long been considered a very profitable market of the chemical industry. However, under the fierce market competition, not every investment in the makeup wholesale market is a profit. The profits and risks are always proportional. Only those who have fully mastered the market trends, business hot spots and managerial skills, can make the makeup wholesale a real attraction.
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| Wholesale Buying |
At present, the makeup wholesale market presents the following features in general:
(1) Makeup wholesale market maintains a rapid and steady growth. In recent years, the proportion of makeup wholesale in all retail sales increased year by year. Among them, beauty products increased faster than skin care products and hair care products, accounting for a larger proportion in the overall proportion.
(2) Makeup wholesale gains its more population. For a long time, consumer groups of makeup wholesale products concentrate in young and middle-aged, especially those female aged among 20 to 40. These female, accounting for about 40%, have the strongest demand of makeup, such as wholesale wigs, wholesale makeup brushes, facial cleansers and so on. However, in recent years, this pattern is changing. From the point of view of consumer regions, consumers are moving from urban areas to townships; from the perspective of age, makeup wholesale extends to younger and older groups; in terms of the gender of the consumer, men's and children's skin care products are quietly rising. Women will no longer be the only dominant group that consumes makeup wholesale products.
(3) Consumer groups of high-grade makeup wholesale products are gradually expanding. Professional women, as the mainstay of high-spending groups, spend more and more on makeup. And the brand of makeup wholesale products is also getting higher and higher.
(4) There are significant differences between the eastern and western regions of the makeup wholesale market. The imbalance of development level across the country also brings significant difference to the cosmetic consumption market in China. The southeast coastal area is richer and the residents have a larger consumption of makeup wholesale products.
(5) Makeup wholesale products are sold in a variety of forms. In recent years, makeup wholesale products have gradually come out of hypermarket and begin diversification of business.
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